The major thing in this business is that you get rewarded by helping to promote the product or service of a business. For instance, if you sign up for the affiliate program of Tips and Ticks HQ and promote its products, you get a certain percentage which is your commission whenever you send any visitor to the site and they make a purchase.
They are people who help promote the product or service by writing posts, making videos and other marketing. When one of their visitors makes a purchase or submits a lead form on the company’s website, the affiliate gets paid. How much and for what they get paid depends on the affiliate program terms.
Awesome article! This is jam packed with great info. I am just starting a personal finance blog with my fiance and we were a little confused about how to start monetizing. We were initially thinking about using Google AdSense but between this post and another blog I read I am surely convinced that’s not the correct route. I’m really happy you have shared this information because it’s provided an excellent starting point for creating income.
You know, you’ll probably learn a lot about the merchant side of things if you just pay attention to what the merchants you represent are doing. What kinds of support they give you, how they follow up, what software they use, etc.
Yes, you can. Same as any biz, you can do well if you have a good network, relationships and know how. Hard work doesn’t hurt either. But hell, what do I know, only did it for 6 years full time before we started WhatRunsWhere.com.
Once again, you’ll find that companies with affiliate programs make it very easy for you to obtain the images and links you need to get your visitors back to their sites. It’s almost always just as easy as copying and pasting code into your sidebar.
Create a landing page on your blog’s homepage because most of the visitors land to your homepage. If you don’t know to design landing pages, then here are few helpful links where you can learn to do it. Helpful links: (1), (2), (3), (4).
A company (also known as the Merchant, Advertiser, Retailer or Brand) that sells products and services can be any company that is willing to offer commissions to people who have the marketing skills to promote their products.
We can target ads to people based on how they engaged and when they engaged and create an experience that is relevant to where they are in the process of investigating our products. Facebook’s self-serve ad interface is better than any other ad platform on the market—you don’t have to be a tech wiz to get in there and get things rolling!
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The major affiliate networks will have thousands of offers available to you. The vast majority of them won’t be appropriate for your site, in the sense that the products or services advertised aren’t relevant to your audience.
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
As you can see, affiliate marketing is a complex mosaic of many different partners and moving parts. When all of them are clicking, it can be a great source of new customers and an effective way to put the brand in front of new eyes.
Start by thinking about your audience. What kinds of products or services are they most interested in? Which products or services are you currently using that you would feel comfortable recommending to your readers? You can add links to any affiliate program to your site, but if you want to market them with authenticity, it’s best to stick to companies with which you already have some kind of connection.
UPDATE — According to Facebook’s latest Q4 2017 Report, the social networking site’s total audience is now 2.1 billion MAUs (monthly active users), a 14% increase year-over-year. Although updated mobile user metrics aren’t yet available Facebook’s DAUs (daily active users) have also increased 14% year-over-year to 1.4 billion.
Create custom alerts on your phone for affiliate sales – if you use GMail, go to your settings and create a filter so all emails with “SiteGround Affiliate Sale Generated” in the subject line go into their own folder (tweak the subject line to match whatever email notification your affiliate sends you). Then setup a custom alert on your phone using the GMail app so anytime you generate a sale, you get a custom alert (here’s a tutorial for Android and here’s one for Apple). I have different notifications for SiteGround, StudioPress Themes, etc. Makes your day better 🙂
Focusing on any one of these areas increases your chances of affiliate marketing success. But optimizing one area when another is sub-optimal won’t deliver the results you want. In other words, the real success and revenue comes when all three are executed successfully.
Affiliate marketing is very appealing to some publishers as well, because it can allow them to make considerably more money than they would under an alternative monetization strategy. Though the specifics of payout arrangements can vary a bit, in general affiliate payments will be significantly larger than the revenue generated from a click under a CPC pricing arrangement (or the effective CPC under a CPM arrangement). For high margin products such as e-books, for which there are no material costs, affiliate margins can be as 50% of the total purchase price. So it’s not unheard of for affiliates to generate $100 or much more from each referral.
You’re welcome to use the above graphic on your website, providing you credit me (Sugarrae.com) as the source and do not alter the image. Below is HTML code below to easily embed the graphic on your blog or website:
As you become comfortable with the affiliate marketing process, you can consider both specialized (e.g. fly fishing) and broad (e.g. weight loss) niches. Don’t forget to track your marketing metrics! They are usually provided by your merchant and/or affiliate network. This way you’ll be able to know which products your audience are responding to and which ones aren’t generating any profits for your business.
You have a blog, website, email list or some other online presence where people listen to what you have to say. (If you want a blog or website here are my steps to get yours up and running in 15 minutes or less).
TV Review Site. This site compiles prices for products at various Web retailers, including an affiliate link to all of them. If a visitor this site ultimately clicks through and makes a purchase, a commission is earned.
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Absolutely, that’s exactly what I meant. Very, very good points… thank you! I am so thankful as well when other bloggers, such as yourself, spend time sharing their expertise with others. I am especially thankful because I now realize how much time it really takes to get these meaty posts published… something I never thought about before!
In a nutshell, if you are an affiliate (sometimes referred to as the publisher), you use your skills as a marketer to refer others to a desirable product. When that person decides to buy the product based on your recommendation, you can then get a commission or kickback.
Yah EPN is pretty good in certain niches I’ve found as well. Niche wise I bet it’d be an easy transition for you to incorporate Amazon into your websites as well. At the very least you should be split testing it so that you can see which one will make you the most money.
Thinking of starting a site now to try this out. I have one question regarding the Amazon Affiliate program which I think seems really attractive. Not sure if anyone here can answer it, but I have not been able to find the answer googling.
Writing good advertising sales copy (copywriting) is the other important skill for internet marketers. The good news is that when it comes to affiliate marketing, many vendors will provide you with copy to use for your blog posts, websites ads, etc.
I’ve found a 3 email series usually works well for this, but don’t start going this direction until you’ve had some experience with either email marketing or the other affiliate strategies we’ve talked about.
I just started implementing some affiliate offers to my blog. And I agree that you have to find the balance of offering something to your readers without being too pushy or like what you said without selling your soul haha. For me sine my blog is about travel i just mention where I stayed or what hotel and if I liked it and I recommend it I put an affiliate link.
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How long does it take before you start getting sales from a new site? I put a new site up and had 13 sales within 30 days and then nothing. Did I just get lucky or do you think it will “kick in”? I have just started doing some bookmarking every day and hope this will help. Comments?
When I found the training and mentoring community I’m still a part of I knew nothing about affiliate marketing. Less than a year later I made $4k in one month! Affiliate marketing is a $6 BILLION/YEAR industry and it’s only GROWING MORE!