The first point is straightforward enough; affiliates need to identify offers that include ads that will fit easily into their site. For example, if your site has only 300×250 ad units you’ll want to stick only to offers that have a 300×250 ad.
Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers’ marketing strategies.
Using Youtube to promote an affiliate product works really well! We have been doing this for quite some time. Also, ranking local businesses with video is very lucrative and will bring in a nice monthly income. Thanks for sharing!
You can also use Facebook Conversion Pixels to see the long-tail effect of your video campaign. For example, if someone visits your site after watching an ad, leaves, and then comes back, that information would be shown in the conversions column of your Facebook ad analytics.
There is a reason why many major merchants prefer to utilize affiliate marketing networks instead of setting up their own infrastructure. Just as the administrative burden can become overwhelming for publishers with multiple relationships in place, it can be too time consuming for merchants as well. Maintaining direct affiliate relationships involves building out an infrastructure to track referrals, calculate commissions, and process payments. While that may sound like a relatively straightforward process, it can become a major investment with plenty of potential complications and liability issues.
Digging below the surface of the dashboard including learning how to separate organic from viral reach and understand why the metric Facebook shows in the dashboard hides the real number of your current fans who see your content
Digital Point, aBestWeb, and Warrior Forum are excellent and free resources for affiliate marketers. In addition to advice from more experienced marketers, these forums also offer networking opportunities to connect with other marketers.
When one makes me tens of thousands and I only lose a couple grand on the other two, that’s pretty great. Problem is, when I start with a product then look for customers, I’ve noticed the shelf life is always limited.
Traditionally many affiliate programs were comprised of coupon and loyalty sites. As the industry matured, content bloggers came to take a more prominent place in many programs. Innovative programs are stretching the definition of an affiliate even more, partnering with schools, nonprofits, and individual professionals.
But I think the biggest deciding factor in this, goes back to the site as a whole and all of the other posts. Are the genuine? Is the blogger constantly trying to push products? I’d like to think I’ve been doing this long enough that my audience knows I’m not out to make a quick buck – and I think even relatively bloggers can prove this based on their other content.
Thanks for the kind words and additional insight here, Anton. We definitely focused more on organic video content rather than paid ads for this post, but you’re absolutely correct in asserting that video advertising is important (and growing) on Facebook.
Our instinct was that Facebook and Instagram video would complement our cable television ad buy, and now we have the numbers that prove it. The incremental reach provided by Facebook exceeded our expectations and opened our eyes wider to the great potential of paid social advertising.
Take note of the affiliate products others in your niche are using. Look at their sites. Read their posts. What’s in their sidebar? What are they linking to? If you see a product or service they talk about that jogs your memory and you can ethically promote it too, find affiliate information by the methods described above.
On top of flexibility in sharing, HubPages has affiliate programs built right into their platform. As a ‘Hubber,’ you can easily take part in the HubPages Amazon Program and their eBay Program, too. This means you can create hubs that are almost instantly set up to be monetized!
Affiliate marketing is a business that requires self-motivation and focus. For many of us, these are learned skills. Once you are aware of the the mistakes that can cause a lack of profits and productivity, you will be better able to grow your business and be profitable long-term.
Ben is the Blog Manager at CoSchedule. His specialties include blogging, content strategy, SEO, social media, email marketing, and more. When he’s not hard at work helping people create better content, he can be found playing bass guitar, drinking fine beer, and chasing his dog around the house.
Then it’s time to write the script. Write up what you want to say, how you’re going to say it (if you’re doing a voice-over), and what graphics and text you need. Make sure that your message is on point and not too long. It should sound natural when read aloud. And try to keep what you say to a minimum — when it comes to online video ads, “less is more” is a better approach.
Before we get into details, let’s answer the question from our headline: can a small business benefit from Facebook Video Ads? Definitely! This is the simplest way to explain how the ads function: you upload your video, you set the budget, and you allow Facebook to promote it to your specific audience. You’ll get relevant views that can easily convert.
The most compelling reason to upload directly to Facebook is because that is what this platform favors. In fact, Socialbakers found that they received 10x more engagement from uploading directly than linking to YouTube:
That’s 4 sales in a month, and if those 4 sales were for that crazy expensive television, that’d be almost $5000 in commissions! (hurry go get the ‘vette!). But a more typical commission is closer to $25 -$30, or anywhere from $100-$120/month for those 4 sales.
Truly I found this to be the most comprehensive information on affiliate marketing on the web. Worthy point about reviewing online courses before you promote them to protect your reputation. I have been burn before not taking this extra step and I eventually tested the product and turn out to be trash. Thanks for sharing!
We’ve worked with Fortune 500 companies and leading organizations including P&G, Macy’s, Google, Remax, Capital One, Verizon, to name a few. We have also helped and trained countless small and medium businesses, just like yours.
Step one: Consistent branding – make sure that your profile image, channel cover, layout, affiliated channels and your actual videos all promote your company. If you want to market as the product brand that you are selling, you will need to setup different brand channels.
The pay-per-sale and pay-per-click structures should be pretty obvious. Under a pay-per-lead arrangement, affiliates can get paid even if the merchant doesn’t generate any revenue. In most cases, this would involve earning a commission when a referral starts a free trial to a service. Even if they never pay for that service after the trial expires, the commission is earned.
There’s obviously a lot of work that goes into each of the three points above; building up substantial traffic takes months (or even years) of effort, and finding the right affiliates involves never-ending research.