Most marketers have learned that their audience tends to be fairly blind to advertisements that are trying to overtly sell you something. If you want to keep people from scrolling past your ad, you’re wise to create content that connects with your target audience by offering them entertainment or interesting information.
Write honest, real reviews about products. Build up trust with your audience, and remember that they rely on your opinion. Don’t just point out all the positives of a product and gloss over the negatives. An honest opinion will be valued. Add compelling images and make mention of useful features, specifications and other details.
In order to give advertisers more control over the delivery of in-stream video content, Facebook allows brands the option to choose Placement Controls, Category Blocking, a Pre-Campaign Publish List, and an App Block List. Advertisers also now have the ability to extend their reach by running their content across Facebook publisher’s apps and sites on Audience Network. These publishers include (but are not limited to) Time, Inc., Vice, and Univision. Although publisher reporting is not yet available, Facebook knows there is a need for advertisers to see how their content is performing across all placements, and they are currently working on creating a system for reporting from their partnered publishers.
Facebook recently began measuring video consumption in “hours” rather than “total videos viewed” to give interested parties a more accurate comparison between Facebook and its largest video rival, YouTube. Facebook video statistics put the amount of Facebook videos watched at 100M hours per day (Recode), while Business Insider reports that YouTube earns roughly 6 times that amount (650M hours).
Affiliate marketing allows you, the affiliate, to be able to earn a commission on products or services you promote through your website for companies, or merchants. Just about every single one of the tens of thousands of merchants you’ve shopped with online has an affiliate program.
Technically, a guy earning $300,000/month in revenue could be worse off than the guy making a steady $100/day with no outgoings. Admittedly he would have to be blind, dumb, deaf, drunk and stupid to continue swallowing such a skinny margin, but it highlights one of the rare laws of affiliate marketing:
I’ve gotta admit that I’m impressed with these offerings. Facebook struggles to educate, but this is a really nice course format. If you’re looking for a free resource for beginner Facebook marketing training, Blueprint is a great place to start.
This graph in Page Insights will show the level of user interest in different parts of a video. A spike in the views at certain points will indicate interest at particular moments, whereas a decline will showcase the part of the video where people stopped watching.
If an affiliate changes the terms of its program, your revenues could be directly affected. Choosing the wrong affiliates can also be problematic if your blog or website audience doesn’t feel compelled to buy their products or services. With the affiliate-marketing industry experiencing a boom, you’ll also have to contend with competition from other marketers shilling the same affiliate products.
Under most affiliate marketing arrangements, advertisers only pay for converted leads. There is basically no way they can lose money or get a negative ROI with this marketing method. Each new sale generated may have a thin margin after the affiliate payment is made, but it’s possible to structure in such a way that eliminates the possibility of a loss.
At the other end of the spectrum is the small merchant who is only willing or able to work with a handful of affiliates. In this case, the merchant and affiliate may come to an agreement and utilize a “low tech” solution to determine commissions earned (e.g., a custom referral path and an earnings powered by Google Analytics). This type of affiliate relationship will typically develop when there is a logical affiliate relationship between two parties, but the merchant isn’t interested in opening up the affiliate program to a wide range of partners via an affiliate network.
Co-author of Facebook All-In-One for Dummies and “Ambassador of Awesome” at Post Planner, Scott became addicted to social media before even MySpace (the first time around!). Scott handles training for the Post Planner app as well as Customer Support, Blogging and Social Media. He’s been married for 21 years and has 3 kiddos who are his world! Connect with him on Facebook and Twitter.
In a recent Facebook Newsroom post, product manager and software engineer Vibhi Kant and Jie Xu explain that a user’s News Feed is compiled (via algorithm) by posts and content of friends and Pages the user is related to. With the advent and proliferation of Facebook Video and Live, this now popular content is being syndicated into News Feeds accounting for the rapid rise of videos across Facebook.
That said, if you’re interested in building affiliate sites that sell, I also suggest checking out our AffiloBluePrint, which includes our custom AffiloTheme for websites and a bunch of other bonuses — and complete support so you can create a site that earns you commission with ease:
You may have heard of ClickBank, one of the oldest and most popular affiliate networks. A billion-dollar company, ClickBank specializes in digital products like e-books and software, as well as membership sites.
Generally, the longer the post, the higher it will rank. It makes sense since you are covering the topic extensively which gives your post substance and people are more likely to give you a share/link. It increases average time on page + average time on site, which Google measures.