Facebook partnered with global information and measurement company Nielsen to ascertain the value of video advertising on the social network. Going beyond view counts (a typical vanity metric), Nielsen discovered that 74% of a campaign’s cumulative impact can be achieved within the first 10 seconds of a video. As Facebook puts it, “marketers should experiment with shorter ad creative to drive value for their brand.”
My (now) good friends Derek and Clay had an apartment across town that they’d just moved into and despite only knowing them for a brief period of time they let me come crash for a few days while I figured out my next steps.
Remember: the viewer can easily neglect your ad if it isn’t impressive right from the start. You need to grab their attention from the very first second. You can use a funny or inspiring quote or scene, or anything else that would work well for your target audience. The viewer should experience some kind of emotion: fear, excitement, pleasure, curiosity, or anything else that will keep them watching the video.
Facebook’s In-Stream video ads break through long form video content by being placed at least 20 seconds in to the video in order to ensure that viewers are actively engaged. Slightly different than their video counterparts that run solely in the Facebook newsfeed, In-Stream videos are between 5-15 seconds long and are usually played with the sound on, giving more allowance for ad creativity. Also, add in their prediction that 75% of all mobile content will be video by 2020, and Facebook is offering brands a unique advertising opportunity.
Once your hosting is set up, you need to install a content management system (CMS) for your site. We recommend WordPress because it is easy to use and a beginner (like you!) can quite quickly figure out how it works. Most good hosting providers will have a one-click install option for WordPress, which means it will only take you a couple of minutes and you will have WordPress installed on your site.
While at first you may be focused on using social media as a free way to get traffic, keep in mind that there are powerful ways to use paid advertising on social media to reach your targeted audience and drive that traffic back to your site or your affiliate offers.
Advertisers and marketers are beginning to realize that a higher engagement rate and reach doesn’t always translate to the kind of ROI that a brand or business looks for in their advertising/marketing campaigns. Many companies have even pulled out of Facebook due to poor sales and conversions.
From there, upload the video or videos of your choosing and add the text for your ad. If you’d like, you can add a website URL, which gives a call to action for viewers of your video ad. Advanced options allow you to include the URL parameters, branded content (for tagging a business’ partner or third-party page), pixel tracking and offline tracking.
The best way to integrate affiliate links is when you are reviewing a product. The viewers always like factual product reviews, and they usually pay attention to it before buying that product. The affiliate link added below the video takes them to the website where they are going to get their desired product.
Antony Maina is a Staff Writer for Small Business Trends. His beat includes social media, general business reporting and exploring how people relate to technology. With a background in freelance writing, he is a contributor to other tech websites and can be found at Word4Bloggers.
Hi my name is Stephen Pastore. I am a 22 year old aspiring entrepreneur. Im gunna try and be as brief as possible. So basically I just want to know what kind of money I can expect to make from an import/export business? I know this a very vague and general question that doesnt really have an answer but lets assume im an extremely hard worker thats gunna work 24/7 and things work out really well and lets assume that ill spend atleast 5-7 years on this business but more likely 8-10. Could i ever expect to make 5-10 million in a lump sum for myself after tax (not company revenue)? The other question is if the answer to that question is no, would you say that since i have very little contacts/ideas/experience and just dont know where to start, is it a good idea to consider an amazon import business as a good way to gain that valuable experience/contacts and ideas im looking for that will EVENTUALLY LEAD me to a big opportunity where I would be able to build a very big business like for example something that produces around 50 million in sales or gets acquired for 50 million etc? like basically would an amazon import business be a great teaching tool/gateway or a springboard to move on and graduate onto a much bigger opportunity? I understand i sound just like and ignorant naive money hungry kid that doesnt know his ass from his elbow but if you could help me out with these concerns id appreciate it greatly and I understand completely this is hard question to answer but anything helps. Thank you.
Generally speaking, you’re ready for this stage once you have 500-1,000 email subscribers and at least 10% of them are opening your emails. At this point, you can start testing products to see what your audience is likely to respond to.
Affiliate marketing is a fairly simple concept that can be implemented in a countless number of ways online. Though it’s not as familiar or easy to set up as display advertising strategies that dominate many publisher monetization strategies, there is the potential for a big payoff if a bit of work is done upfront.
I totally get where you’re coming from. I’ve had similar experiences and I’ve also learned the hard way. There are a whole lot of people who can do marketing and sales. There are much fewer truly excellent teachers. 😉
Hi Chris, that’s an awesome post. I’m just starting with IM myself and am shopping around for strategies. In your experience, what’s the ratio between authority-type sites and mini sites (how many minis are needed to create as much income as one authority)? Thanks for sharing these tips!
Landing pages: A unique product sales or demo page used for the purpose of increasing sales. Most of the programs that you will be promoting have many landing pages, and you can run A/B testing to see which pages convert best for you.
A common way to separate webinar content from product content is using the webinar to explain what you need to do to achieve a certain goal, and leaving the product to dive into (or facilitate) the how.
I recently joined Amazon Affiliates on my site. I joined last week of December (my site has been around since 2011). I was pleasantly surprised to earn $100 my first full month (in Jan), and the last 2 months have been $120-$130. Hoping to get this higher.
I started using Amazon Affiliate Program. But i am using amazon.in, which means only people from India can buy through my reference link. So what if my visitors from other countries click on that link? They purchase the product, on getting redirected to amazon.com or amazon.co.uk. Is there any way by which I get benefit from users worldwide? Please help. I am too new to this.
Once I found my niche (WordPress speed optimization), a solid hosting company with a high commission affiliate program (SiteGround) and created tutorials around topics people in my niche would find helpful (and might want to change their host), that’s what got me to $100k.
If you’re just starting out, $100 a month could seem pretty good, but it takes a lot of work to get up t0 1k visitors a day – and if you get that many, you’re much better off monetizing via affiliate ads or ads for your own product.
Merchants favor affiliate marketing because in most cases it uses a “pay for performance” model, meaning that the merchant does not incur a marketing expense unless results are accrued (excluding any initial setup cost).
hi finch, looking to start in the affiliate marketing just as extra income for an engineer student who still has papers to clear, and time to invest. my comfort zone shouldnt be above 100, because i dont have any money to invest in this. So where should i start?
For your initial 10 videos you can devise a strategy that will become the backbone of your channel. Someone selling books for example, can divide the channel into 3 types of video. The first type can be reviews, the second summaries, and the last hangouts.
If you’re one of those marketers who wants to dive into advertising with Facebook videos — but isn’t sure where to start — keep on reading. Below are the steps you should follow to make sure your Facebook video ad campaigns rock.
Keith Weed, chief marketing officer of Unilever, said in an interview last year, tech companies that don’t let third parties measure their platforms is equivalent to “letting them mark their own homework.”
While content consumption is on the up-and-up, it might surprise you to find that the amount of time spent on Facebook per day has actually decreased. The current average amount of time spent on Facebook is 35 minutes per day.
[…] a great idea to feature and sell small items, such as tertiary products and in volume. A bunch of little purchases increase your commission percentage, which then makes you more money on the big-ticket […]
The application process is quick and easy and, unlike the other affiliate sites, you don’t have to apply to any third-party offers. Once you’re accepted as an Amazon Associate, you can start promoting the millions of products sold on the world’s largest online store which includes everything from eBooks and electronics to home appliances, pet supplies, and everything in between.
Create exceptional, unique content: Period. Sure, this should go without saying but time and time again we see brands try to run the same content on multiple platforms and wonder why they don’t see results. This is not the time to try to find efficiencies or leverage existing social content. If you are going to interrupt a consumer’s viewing experience, you must present them with something just as good if you want them to even consider buying something from you. Push your creative process and strive to produce new, unique, innovative content that promises to entertain and engage the consumer so that they forget that you so rudely interrupted them.
I searched on Google to find a way to make money as an affiliate marketer. This website is well-constructed and you spoke very clearly. You laid the foundation down for most people to understand, if they have basic reading skills. I never knew how to create a landing page until I came on this site. A whole lot is what I’m learning from this website of yours. Great Job!
I know people like to shop, but sometimes I believe they’d rather just find a resource that tells them what the best deal is instead. Whatever the reason, the tracking data I used to track my Amazon Astore’s showed that they routinely underperformed.
While this data gives you a great starting point, you ultimately need to rely on your brand’s own analytics. You can use our Facebook reporting suite to identify your most engaged posts and the time they were published. Then you can start to schedule more of your content to be shared around those times.
If you have to earn $50-$100 commission you have to sell product of cost $500-$1000 (If you’ll get 10% commission). If anyone who is reading have the potential to sell product of this much amount then why not he/she should start selling his/her own product. And money ultimately comes when a service or product is sold! So if you can write an Ebook then write another which you can sell for money!