[…] The Amazon Affiliates program is an absolutely wonderful way to make money (unless you live in Colorado). Though I have not personally done “a lot” with Amazon Affiliates to date I have done enough to see that Chris gives some great tip in his list of 20 tips to making money on Amazon. […]
On one hand, Facebook is aggressively simplifying the marketer’s experience. The end goal is that you as a brand simply plug in your goals, content and audiences, and then press a button for Facebook to take over from there.
Whoever is managing the program does the work of recruiting quality affiliates, getting them engaged, finding ways for them to promote the merchant, and valuing the ones that bring in incremental revenue.
Does your video simply not make sense without sound? Add captions! Facebook recently announced that they’re making it even easier for advertisers to automatically add captions to their videos because they’ve become aware that sound can be an issue. “Internal tests show that captioned video ads increase video view time by an average of 12%,” Facebook reports.
A key part of this is tracking your sales and their origin. Remember that you won’t be able to monitor every single sale that comes in by hand — there will be too many, hopefully. You must have automatic tracking that shows you which particular products and which specific marketing efforts resulted in the most sales. That’s key for dialing in which products you should promote in the future and which marketing approach you should run with.
I have a website that sells home and garden decor and I’m starting to turn it into an Amazon affiliate site. I already have some good traffic comng to the site but these tips will help me branch out and try different methods. Any advice you could give me on promoting the affiliate site?
I had no idea about the value in social media marketing. Boot Camp Digital opened my eyes to all the free tools available to help promote an agency. As a non-profit organization, this is huge. Thank you!
Facebook’s 6.3% per-video engagement rate is especially impressive considering the highest engagement rates for top brands on Instagram (as determined from our Instagram Brand & Influencer Engagement Rate Case Study) span from a 1.4% (for Instagram’s top fashion brand channels) to 3.3% (for top Computer & Electronics brands on Instagram).
So make sure to balance out your offers with lots of valuable non-promotional content. Every once in a while (say, every one in four emails) you can include a specific call to action to ask your readers to buy a product.
If you’re not pleased with how your ad looks, you can go back and format your ad however you’d like. Once you’re happy with it, be sure to click on “Review” to see if there are any errors you need to fix (it will alert you if there are). Once you’ve fixed them, or if there aren’t any, click on “Confirm” and you’re good to go!
You display the products on your website or sales page. You market them and try to make the sale. When your prospect is ready to order, they click the button or link and then are sent to your affiliate partner’s site to complete the order.
Awesome advice. This article pointed out a lot of things that didn’t think to do. I’ve now dialed in one of my sites according to your advice, and now hopefully it will begin to perform. Thanks for the info. You’re great.
With mobile video, marketers can make deeper emotional connections than ever. But there’s an art to storytelling on mobile, driven by people choosing what they watch and for how long. The quicker your video ad delivers your message and captures attention, the better your chance of people remembering what they see. How will you use video to tell your story?
So true. There is no right and wrong, and everyone is going to do it slightly different. It comes down to trying a bunch of stuff, doing it with authenticity, and then seeing what your audience thinks from there!
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks. Several advertisers began to adjust their affiliate terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser’s trademarks.
I found this site while looking for places to advertise my own affiliate program. I have the web site and commission engine in place. Does anyone have a recommendation for the best sites to advertise it?
Video length is less important than telling a cohesive and concise story. Your video ad shouldn’t be longer or shorter than it takes to tell your story well, so create a storytelling arc from the first frame to the last that keeps your audience interested along the way.
Meanwhile, Wyzowl noted that LinkedIn was an often overlooked video advertising channel, and one respondents said delivered results. While just 38% of marketers polled posted video content on LinkedIn, 75% of them thought it to be a successful way of reaching target audiences.
It’s an essential part of your success that you focus on just one niche at a time. Here’s what I mean. Don’t try to be like Amazon, selling thousands of different types of products. It may seem counterintuitive but promoting many products across many niches is not the best approach for first-time online entrepreneurs. To be honest, you can’t compete against Amazon or other catch-all internet retailers. You have a much better chance focusing on a niche market.
Thinking of starting a site now to try this out. I have one question regarding the Amazon Affiliate program which I think seems really attractive. Not sure if anyone here can answer it, but I have not been able to find the answer googling.
Thats a great point, and I’ve definitely seen my fair share of those “how to start a blog” posts. That’s always been a good fit for people at Location 180, and if they do a good job on the post (truly make it useful) that’s one that doesnt bother me as much – solely because I know how valuable starting a blog can be for your life and goals. So if it’s some personal finance blogger that creates one and you start a blog from that by following their tutorial – all the better!
My conversion rate went from 2.5% to 8% just by including Facebook polls where SiteGround was rated #1 (here’s last year’s poll) plus Twitter screenshots and Facebook conversations. Whether it’s Amazon reviews or social proof, you NEED to include outside opinions. You can also use WP Rich Snippets to allow people to leave a review about the product/service on your site and get those review stars in Google (you will want to use their front end submit add-on).
But Wyzowl also found that even among those who had used Snapchat for video marketing, only 27% thought it was an effective channel, raising questions about the platform’s ability to deliver return on investment.
But when you’re just starting out, you won’t have as big of a following as these users. So, you’ll need to focus on providing genuinely useful content that will help build an engaged community. After all, there’s no point in creating videos that people won’t watch.
Once you, the publisher, join an affiliate network you can log in and see the available “Campaigns,” “Offers,” or “Marketplace” to promote. Sometimes you have to apply to be part of the specific campaign for that product, sometimes you don’t; it depends on the affiliate network and advertiser.